B&B Hotels The partnership kicked off on February 27, 2023, when the CEO of B&B HOTELS Western Europe, Vincent Quendalle gave his keynote speech and met with the students and shared his insights on the hospitality industry. He emphasized the importance of education and training in the industry, saying, "At B&B Hotels, we believe that education is the key to success, and we are committed to sharing our knowledge and expertise with the next generation of hospitality professionals.“
On February 28, 2023, Max Luscher, the CEO of B&B HOTELS Central & Northern Europe, gave a session and shared his insights and experience in the hospitality industry, discussing the challenges and opportunities in the field. He emphasized the importance of passion, dedication, and hard work.
Following Max Luscher's session, B&B HOTELS team Karsten Haendly and Nikol Krzelj led a Class Session on March 3, 2023, where they provided practical advice to the students on customer service and the need for innovation in the industry.