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The Board

Georges Sampeur, Chairman of the Board of Directors at B&B Hôtels since 1993, has accompanied the growth of this regional group to become an international player, present in a dozen countries with over 500 hotels. He was responsible for the impressive growth of the brand, its international expansion, and its financial success. Georges is very involved in philanthropic work, especially in emerging markets.


Shani Senbetta, an Ethiopian-American born in the USA, moved to Ethiopia in 2011 after graduating with an MBA from Harvard Business School to contribute the best way she knew how: through starting and running businesses. Shani believes that the jobs, wealth and innovation created by businesses is the most sustainable form of economic development for developing countries and works hard to make everyday count.


Laurent Rigaud is an experienced Hotel Developer and Asset Manager with a demonstrated history of working in the hospitality industry with International operators. He is skilled in asset management, operational and property management and managing hotels and restaurants. Laurent has lived in Africa and the middle-east and is keen to give back to society.


Anne’s career spans journalism, business, academic and philanthropic sectors. She is currently CEO of Project Le Monde, a charity helping to improve access to education for children in Uganda so that they can go on to live successful and fulfilling lives.

She also teaches Entrepreneurship at the American International University in London, covering business models, communication and leadership and succession planning.


Afsana Amarsy, born in Madagascar, is leading the project. She is also the Chair of the Harvard Crossroads Emerging Leaders Program, an initiative which offers curated HarvardX Online courses to thousands of students every year and brings them to the one-week Harvard Program conducted in Dubai by Harvard Business School professors.