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The Board

Georges Sampeur, Chairman of the Board of Directors at B&B Hôtels since 1993, has accompanied the growth of this regional group to become an international player, present in a dozen countries with over 500 hotels. He was responsible for the impressive growth of the brand, its international expansion, and its financial success. Georges is very involved in philanthropic work, especially in emerging markets.


Shani Senbetta, an Ethiopian-American born in the USA, moved to Ethiopia in 2011 after graduating with an MBA from Harvard Business School to contribute the best way she knew how: through starting and running businesses. Shani believes that the jobs, wealth and innovation created by businesses is the most sustainable form of economic development for developing countries and works hard to make everyday count.


Geoffrey Jones is the Isidor Straus Professor of Business History, and Faculty Chair of the School's Business History Initiative. Professor Jones researches the evolution, impact and responsibility of global business. He has written extensively on the business history of emerging markets and launched and co-ordinates the Creating Emerging Markets oral history project at the Harvard Business School.


Laurent Rigaud is an experienced Hotel Developer and Asset Manager with a demonstrated history of working in the hospitality industry with International operators. He is skilled in asset management, operational and property management and managing hotels and restaurants. Laurent has lived in Africa and the middle-east and is keen to give back to society.


Reema Khan is the Founder, CEO and the Board Chairman of Green Sands Equity based in San Francisco. She believes firmly in global impact through local partnerships, cooperation and collaboration. Reema also specializes in strategic advisory for governments in their branding for Foreign Direct Investment. Reema is an avid equestrian and a talented painter. She lives with her husband and two children in the San Francisco Bay Area.


Afsana Amarsy, born in Madagascar, is leading the project. She is also the Chair of the Harvard Crossroads Emerging Leaders Program, an initiative which offers curated HarvardX Online courses to thousands of students every year and brings them to the one-week Harvard Program conducted in Dubai by Harvard Business School professors.