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The Board

Georges Sampeur, Chairman of the Board of Directors at B&B Hôtels since 1993, has accompanied the growth of this regional group to become an international player, present in a dozen countries with over 500 hotels. He was responsible for the impressive growth of the brand, its international expansion, and its financial success. Georges is very involved in philanthropic work, especially in emerging markets.


Anne’s career spans journalism, business, academic and philanthropic sectors. She is currently CEO of Project Le Monde, a charity helping to improve access to education for children in Uganda so that they can go on to live successful and fulfilling lives.

She also teaches Entrepreneurship at the American International University in London, covering business models, communication and leadership and succession planning.


Geoffrey Jones is the Isidor Straus Professor of Business History, and Faculty Chair of the School's Business History Initiative.  Professor Jones researches the evolution, impact and responsibility of global business. He has written extensively on the business history of emerging markets and launched and co-ordinates the Creating Emerging Markets oral history project at the Harvard Business School.


Jean-Louis Salles, is a seasoned hotelier with 20 years of experience in the Nosy Be market, with a passion to serve the community at large. He is the managing director of les Symphonies de Nosy Be and Les Gammes Montantes, a non-profit association created for the purpose of supporting our project. His local experience and passion for Nosy be have been instrumental in getting our project started.


Afsana Amarsy, born in Madagascar, is leading the project. She is also the Chair of the Harvard Crossroads Emerging Leaders Program, an initiative which offers curated HarvardX Online courses to thousands of students every year and brings them to the one-week Harvard Program conducted in Dubai by Harvard Business School professors.